The factory is the machine that builds the machine.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
The outside perception and inside perception of Microsoft are so different. The view of Microsoft inside Microsoft is always kind of an underdog thing.
When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
Open Graph is a language for structuring content and sharing that goes on in other apps, and we’re continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we’ve taken the time to build those specific experiences, stuff has gone quite well.
We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.
The question really is, are you improving the world? And you can do that in many models. You can do that in government, you can do that in a nonprofit, and you can do it in commercial enterprise.
Can you say that in 20 years people would still use the iPhone? Maybe not. Maybe we’d have a new product or something more innovative. What I can say today is that, in 20 years, I’m quite convinced that people will still drink Dom Perignon.
Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.
The key to making things affordable is design and technology improvements, as well as scale.
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