When Henry Ford made cheap, reliable cars people said, ‘Nah, what’s wrong with a horse?’ That was a huge bet he made, and it worked.
When Henry Ford made cheap, reliable cars people said, ‘Nah, what’s wrong with a horse?’ That was a huge bet he made, and it worked.
I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple’s product is so much better than the alternative, and people are willing to pay that premium.
The potential financial reward for building the ‘next Windows’ is so great that there will never be a shortage of new technologies seeking to challenge it.
The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.
You have to be just as mistrustful of straightforward rationality in business as you do of a uniquely gut approach.
The person who I admire most in business is Warren Buffett. He is a long-term investor and has brilliant ideas, and he sticks to them.
I have won this lottery. It’s a gigantic lottery, and it’s called Amazon.com. And I’m using my lottery winnings to push us a little further into space.
Maintaining a consistent platform also helps improve product support – a significant problem in the software industry.
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