Quote Category

The opportunity to secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.

Politics is the ability to foretell what is going to happen tomorrow, next week, next month and next year. And to have the ability afterwards to explain why it didn’t happen.

Even if a snake is not poisonous, it should pretend to be venomous.

If you are far from the enemy, make him believe you are near.

Persuasion is often more effectual than force.

It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by – Advertising, Initiative, and Dynamics.

It’s in our best interest to put some of the old rules aside and create new ones and follow the consumer – what the consumer wants and where the consumer wants to go.

Remind people that profit is the difference between revenue and expense. This makes you look smart.

Do not reveal what you have thought upon doing, but by wise council keep it secret being determined to carry it into execution.

If you know the enemy and know yourself you need not fear the results of a hundred battles.