People used to complain that selling a president was like selling a bar of soap. But when you buy soap, at least you get the soap. In this campaign you just get two guys telling you they really value cleanliness.
People used to complain that selling a president was like selling a bar of soap. But when you buy soap, at least you get the soap. In this campaign you just get two guys telling you they really value cleanliness.
They ended up spending a total, their campaign plus the independent, about 1.3 million. I only ended up spending about – not only, but I spent about 2 million. But I had no intention of doing that until I was attacked with a negative ad by an independent group.
There are many elements to a campaign. Leadership is number one. Everything else is number two.
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