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I’m not sure that you can say definitively that some roles are better filled by consultants, but I would say that some projects are better handled by consultants.

If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can’t get on your own.

Consultants have credibility because they are not dumb enough to work at your company.