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The cost of a thing is the amount of what I will call life which is required to be exchanged for it, immediately or in the long run.

Sometimes one pays most for the things one gets for nothing.

No one thinks of how much blood it costs.

Love don’t cost anything except a lot of tears, a broken heart & wasted years.

The fashion of the world is to avoid cost, and you encounter it.

Money often costs too much.

If you think back to the beginning of cell phones, laptops or really any new technology, it’s always expensive.

But surely for everything you have to love you have to pay some price.

With the amount of fixed expense that goes into developing something like the BE-4 engine, you want it to be used as much as possible.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.