The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

You want your customers to value your service.

I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.