The idea is to write it so that people hear it and it slides through the brain and goes straight to the heart.
The idea is to write it so that people hear it and it slides through the brain and goes straight to the heart.
My goal was never to just create a company. A lot of people misinterpret that, as if I don’t care about revenue or profit or any of those things. But what not being just a company means to me is not being just that – building something that actually makes a really big change in the world.
I have more artistic control in a smaller show. But it doesn’t really matter. Sometimes you can have the smallest role in the smallest production and still make a big impact.
Windows is probably the most important product in the entire PC industry. Everything we do in terms of supporting touch, new hardware, accessibility has incredible impact.
When Paul Allen and I started Microsoft over 30 years ago, we had big dreams about software. We had dreams about the impact it could have.
Remember there’s no such thing as a small act of kindness. Every act creates a ripple with no logical end.
No matter what your mission is, have some notion in your head. Forget the model, whether it’s government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission.
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