I had a marketing idea that everybody hated, decency is sexy.
People used to complain that selling a president was like selling a bar of soap. But when you buy soap, at least you get the soap. In this campaign you just get two guys telling you they really value cleanliness.
I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.
When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a service. Traditional businesses would view people using your service that you don’t make money from as a cost.
I actually do think you’re seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that’s a lot of why companies are starting blogs, are just giving more insight into what’s going on with them.
Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.
Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
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