Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.
Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.
Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.
I actually think people generally have an awareness and feel like, ‘Wow, these networks have a lot of information.’
The question isn’t, ‘What do we want to know about people?’, It’s, ‘What do people want to tell about themselves?’
In general, we’re a social network. I prefer that because I think it is focused on the people part of it – as opposed to some people call it social media, which I think focuses more on the content.
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