It pays to be obvious, especially if you have a reputation for subtlety.
Having the opportunity to follow the market frequently gives you the opportunity to see if you need to reevaluate your portfolio. But reevaluating your portfolio shouldn’t trigger a sell signal so frequently.
I look at every business and ask, How long can this last? How can I identify the status quo and change it?
Now the reason the enlightened prince and the wise general conquer the enemy whenever they move and their achievements surpass those of ordinary men is foreknowledge.
Guessing what the pitcher is going to throw is eighty percent of being a successful hitter. The other twenty percent is just execution.
When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.
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