Open Graph is a language for structuring content and sharing that goes on in other apps, and we’re continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we’ve taken the time to build those specific experiences, stuff has gone quite well.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
Our goal is to make it so there’s as little friction as possible to having a social experience.
The real question for me is, do people have the tools that they need in order to make those decisions well? And I think that it’s actually really important that Facebook continually makes it easier and easier to make those decisions… If people feel like they don’t have control over how they’re sharing things, then we’re failing them.
People don’t want lots and lots of single purpose devices. They do not want to have to learn how to set up something for photos, another thing for music, another thing for video.
If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can’t get on your own.
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