Our motto at Blue Origin is ‘Gradatim Ferociter’: ‘Step by Step, Ferociously.’
We’re working on New Glenn, which is our orbital vehicle, but we have in our mind’s eye an even bigger vehicle called New Armstrong.
I don’t think that you can invent on behalf of customers unless you’re willing to think long-term, because a lot of invention doesn’t work. If you’re going to invent, it means you’re going to experiment, and if you’re going to experiment, you’re going to fail, and if you’re going to fail, you have to think long term.
Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.
I believe you have to be willing to be misunderstood if you’re going to innovate.
The strategic objective of New Shepard is to practice, and a lot of the subcomponents of New Shepard actually get directly reused on the second stage of New Glenn.
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