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The hardest hit, as everywhere, are those who have no choice.

The individual mirrors in his individuation the preordained social laws of exploitation, however mediated.

True thoughts are those alone which do not understand themselves.

The culture industry not so much adapts to the reactions of its customers as it counterfeits them.

The specific is not exclusive: it lacks the aspiration to totality.

The gods look in pleasure on penitent sinners.

The task of art today is to bring chaos into order.

Happiness is obsolete: uneconomic.

Truth is inseperable from the illusory belief that from the figures of the unreal one day, in spite of all, real deliverance will come.

Art is permitted to survive only if it renounces the right to be different, and integrates itself into the omnipotent realm of the profane.

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